What is an advertiser? Description, features, application and price of the advertiser

A chair with an advertiser mechanism is a comfortable folding furniture, the back of which lowers up to an angle of 180 degrees. Armchairs are divided into two large groups: electrically driven and mechanical. In the first case, raising the footrest and lowering the backrest occurs by pressing a button built into the armrest, or using the remote control. In the second, the backrest lowers when the body presses on it or when using built-in mechanical switches.

There are dozens of advertiser manufacturers, but the highest quality ones are produced in the USA, Scandinavian countries, as well as in Russia and Korea. Chinese furniture is inexpensive, but these manufacturers significantly limit the quality of the chairs and their functionality. When choosing an advertiser you should consider:

Frame type

. Metal is the most durable. But solid wood will cost less. At the same time, it is able to maintain the high quality of furniture and ensure a long service life.

Maximum user weight

. Any additional load, such as pets resting on your arms, should be taken into account. And take an advertiser with a reserve of at least 20-30 kg.

Upholstery material

. Inexpensive chairs - up to 40,000 rubles. – it is better to buy with fabric upholstery. Cheap leatherette quickly wears out and cracks. Genuine leather is used mainly in premium furniture.

Guarantee

. Minimum 1 year. The larger it is, the higher the manufacturer’s responsibility to the buyer. The greater the chance to buy a truly reliable and durable chair.

Our rating presents products that are found in many stores and can be delivered both throughout Moscow and to other cities.

Top 5. Leset Grammy-2

Rating (2021): 4.51

The best price for a mechanical recliner The chair costs on average 2 times cheaper than other models from the rating.

• Characteristics

  Price: 27,000 rub.

• Country Russia
• Warranty: 2 years
• Dimensions (LxWxH): 92x77x106 cm
• Seat depth and width: 50x55 cm
• Upholstery: micro velor
• Load: 130 kg

If you want to try an advertiser for the first time, then Grammy-2 is the best model. You can order it inexpensively both in Moscow and with delivery to any city in Russia, because the chair is presented in many online hypermarkets. But you shouldn’t expect maximum comfort from the model. But a 2-year warranty confirms that the manufacturer took care to make a reliable chair. Microvelor coating, although it can attract dirt, is generally more practical than inexpensive artificial leather. According to reviews, this is an excellent chair on which you can enjoy watching TV or reading, because it is adjustable to 3 angles. Users like the softness of the chair, but the dimensions may also be a disadvantage, because not everyone will fit comfortably on such a seat.

Advantages and disadvantages

• Best price
• Large selection of unusual shades
• Compact size
• Good guarantee

• The structure is unlikely to support 130 kg
• Narrow hard armrests

Additional functions

The choice of advertiser models presented on the modern furniture industry market is quite large. For this reason, manufacturers are trying to equip their product lines with additional features and useful functions.

Among the most attractive additional functions of products with an advertiser mechanism are:

• presence of a rotation mechanism;
• built-in rocking mechanism;
• built-in massager;
• most models with a massage function support more than forty modes;
• heating;
• presence of an audio system;
• a memory card that remembers the most comfortable positions.

There are also specially designed office models of recliners that reduce the load on the spine and muscular structures of the back, preventing the development of serious diseases such as scoliosis and osteochondrosis. For these purposes, a whole system of exercises has been developed that can be performed without getting up from your chair.

The height can be increased by installing an additional circular base. Ideally thought-out functionality allows you to attach a table for a netbook to the chair, or install a compact tea or coffee table on the armrest.

Furniture with an advertiser mechanism is one of the most successful, high-tech inventions of mankind. Recliners will not only provide unsurpassed convenience and comfort, but will also be an excellent addition to any interior.

Top 4. Pinskdrev Manchester-1

Rating (2021): 4.69

• Characteristics

  Price: 65,000 rub.

• Country: Belarus
• Warranty: 1.5 years
• Dimensions (DxWxH): 105x100x106 cm
• Seat depth and width: 55x55 cm
• Upholstery: fabric or leather
• Load: 150 kg

The Belarusian advertiser Manchester-1 from the Pinskdrev company ranks among the best due to its reliability, good quality metal frame combined with solid wood and comfort. Although the chair turned out to be massive, it is a pleasure to sit in it. The advertiser is spacious and comes in a variety of configurations, including removable armrests. Connoisseurs of luxury aesthetics can order furniture upholstered in genuine leather. However, then the advertiser will cost 30,000 rubles. expensive. The adjustment mechanism located under the right armrest deserves special attention. It is smooth and easy to use. There are no gaps when raising the footrest. Buyers note the quality and comfort of the furniture, which is worth the money.

Advantages and disadvantages

• Metal carcass
• Armrests can be removed
• Soft tilt adjustment

• High price for mechanics
• Plastic feet

See also:

• 10 best office chair manufacturers

Design features of advertisers

The transformation mechanisms are mounted on a frame made of beams, plywood and chipboard. The support can be fixed, rotating or on rollers, made of metal or solid wood. The angle of inclination can be changed by both the backrest and the headrest. Some models, at the request of the customer, are equipped with a removable table on which you can put a tablet, book, or cup of coffee.

Mechanism control

Manual

The simplest version. Transformation is carried out by pressing on the back with your hands. A slightly more complex option is to change the position using a special lever.

Electric drive

The most complex and expensive option. The mechanism is equipped with an electric drive powered by a 220V network. The transformation is started by pressing a button built into the armrest or side panel underneath it. More advanced versions are controlled using a push-button control panel, for storage of which there is a pocket on the side of the chair.

Combinations are possible. For example, to bring the backrest to a horizontal position, you need to press the left armrest. By pressing the right one, we return it to its original position. Additional functions can be activated from the keypad:

• radio;
• massager;
• local heating;
• elevator control.

Top 3. Lapis lazuli Verona

Rating (2021): 4.75

Elegant neoclassical style The chair is made with a Chester back and looks elegant and compact.

• Characteristics

  Price: 60,000 rub.

• Country Russia
• Warranty: 3 years
• Dimensions (DxWxH): 93x87x108 cm
• Seat depth and width: not specified
• Upholstery: velor
• Load: 140 kg

The Verona chair stands out among other recliners with its classic style with a Chester back. The use of especially durable velor made of synthetic fibers gives a special style to the product. However, velor is not the most practical material, no matter how much the manufacturer claims to the contrary. For that price, the chair could have a metal frame installed. But, according to customer reviews, solid wood copes well even with heavy users. Buyers really like the soft, velvety feel of velor, as well as the shades of the product. An excellent choice for creating modern interiors. Even for small rooms, because the chair can be placed in the center of the room or against the wall - it needs 47 cm to effectively unfold. Only the backrest tilt step is very small, only 90-120 degrees.

Advantages and disadvantages

• Original neoclassical style
• Highly durable wooden legs
• European certificate of quality and safety

• Missing an even deeper angle of inclination
• Movement marks remain on the velor

The best manufacturers

The buyer is always interested in the best manufacturers of goods, since no one doubts the quality of their products. In order not to get lost in the variety of brands, you should get acquainted with some well-known companies that produce decent products.

EcoDesign

The Russian company produces truly comfortable upholstered furniture that creates comfort and coziness in the room. Only high-quality and environmentally friendly materials are used in production. The company's budget models have always been distinguished by their original design.

On a note! The company owns the Mebel-Top online store, where you can order any of its products online.

Halmar

A relatively young Polish furniture company. On the market for about 30 years. In production, we constantly use innovative technologies and high-quality materials. Popular models from Halmar are in high demand among buyers.

Grand Family

The trademark belongs to a Nizhny Novgorod company. Its upholstered furniture is distinguished by a stylish design, a wide selection of modern high-quality materials, and constant updating of the range. The popularity of Grand Family models is growing year by year.

SofaClab

A company with Belarusian roots. One of the founders supplied Italian fabrics to furniture factories for a decade and a half, the other was engaged in the repair of imported furniture. Today, SofaClab products are in demand at home and in neighboring countries. Its products are distinguished by stylish design, high-quality assembly and excellent materials.

Nika

Domestic manufacturer of household goods. On the market since 1998. Specializes in the production of household goods: ironing boards, stepladders, tables and chairs, children's sleds and strollers. Recently, the company has been producing armchairs and recliner sofas. The quality is high, the materials are modern. Prices are available.

MnogoMeb

In 2009, a company with the original name “Mnogo Furniture” appeared on the domestic upholstered furniture market. It all started with the sale of products from partner furniture factories. After some time, the company opened its own production. This allows the company to sell its consistently high-quality and inexpensive products.

LeSet

Stylish and practical furniture from a domestic manufacturer. The range includes: tables, chairs, banquettes, hangers, armchairs and mirrors, sets for bedrooms and living rooms. The company’s specialists, at the request of the customer, will develop an option for any interior.

iModern

The company owns an online store and sells only its own furniture. Working without intermediaries allows us to sell high-quality products at reasonable prices. Collections are constantly updated. The design of the models is always bright and exclusive. Developers primarily strive to make their products practical and functional.

Everprof

Belarusian brand with its own production in the Republic of Belarus and China. High quality, stylish design, affordable prices. The company deals only with wholesale sales and leaves retail sales to its customers.

Gala Collezione

A trademark of a Polish furniture company that has earned worldwide fame for its high-quality products: sofas, armchairs, poufs, office furniture. The products are distinguished by an organic combination of practicality, aesthetics, high quality and affordable prices. Buyers are especially pleased with the variety of colors and styles. Only high quality environmentally friendly materials are used in production.

The list of manufacturers of high-quality recliner chairs includes more than a dozen domestic and foreign companies. To get to know them all, you'll need a more extensive review. To make the right choice, the above manufacturers are sufficient.

Top 2. Relax Rio

Rating (2021): 4.87

The most popular mechanical recliner. Sold in many furniture stores. It is available on Yandex.Market and is in demand there.

• Characteristics

  Price: 49,000 rub.

• Country: South Korea
• Warranty: 1 year
• Dimensions (DxWxH): 73x86x103 cm
• Seat depth and width: 52x50 cm
• Upholstery: faux nubuck
• Load: 110 kg

The most popular advertiser Relax Rio can be bought in almost every second store in Moscow. What made it popular was its balanced price, comfort and the ability to use it when folded as an office chair. After all, the round solid wood stand provides 360 degree rotation. The compact design style is ideal for modern and Scandinavian interiors. Many people note the pleasantness of artificial nubuck - it is much better than ordinary leatherette. There are some drawbacks: for some, the width of the seat is not enough, and the innovative mechanism, copied from more expensive models, here works with some twitching and is not as smooth as we would like.

Advantages and disadvantages

• Stylish office look
• Balanced price
• Possibility of purchasing a lot of accessories

• The folding mechanism “jerks”
• Not suitable for large people

Mechanical chairs

Models controlled by a lever are considered the cheapest and simplest.

Note!

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Their main disadvantages are the need for physical effort, jerking when changing positions, and a small number of functions. In order for the chair to change position, you need to press the lever located below.

Mechanical models also include chairs controlled by hand pressing. The effort required when changing positions will be less than with a lever, and the cost will be higher.

Top 1. Stressless Consul Classic Set

Rating (2021): 4.89

Advanced comfort technologies The chair features unique Norwegian developments and a folding mechanism.

• Characteristics

  Price: 190,000 rub.

• Country: Norway
• Warranty: 10 years
• Dimensions (DxWxH): 71x76x100 cm
• Seat depth and width: 76x83x100 cm
• Upholstery: genuine leather or fabric
• Load: 120 kg

The best premium recliner chair, Stressless Consul Classic Set, offers impeccable comfort based on a metal frame and PlusTM mechanical recliner technology. The complete absence of sharp shocks and sticking when unfolding is complemented by the best tactile sensations from genuine leather, wool or cotton upholstery fabrics. The interior is made of high-strength memory foam. Every detail in this advertiser is perfection, chosen competently and organically. And the reviews confirm this. It is noteworthy that you can choose a small, medium or large size of the chair. The specifications indicate the parameters for the M version. The anatomical design, according to buyers, has no equal.

Advantages and disadvantages

• Soft folding technology
• Impeccable anatomical design
• Genuine leather and metal frame
• You can buy a lot of accessories

• Very high price

See also:

• 5 best hanging chair manufacturers

to the beginning of the rating

Manufacturing materials

Advertiser products, as a rule, have a classic, laconic, sophisticated design. For upholstery we use practical, wear-resistant natural, environmentally friendly materials - eco-leather, pressed leather, various types of textiles. There are models in which the upholstery is made of leatherette and leather. This piece of furniture fits harmoniously into any interior design concept for rooms and premises.

Rocking chair models made from the following types of materials are popular:

• velvet, velor - a pleasant-to-touch material that gets dirty quickly. This material wears out quickly and needs careful care;
• genuine leather – durable, easy to care for, but quite expensive;
• eco leather - almost in no way inferior to natural material, but much cheaper in cost;
• jacquard is a beautiful material, characterized by strength and wear resistance;
• microfiber is a durable, pleasant-to-touch fabric;
• flock is an easy-to-care material with a wide variety of colors and textures.

Eco leather Microfiber Genuine leather Flock Velvet Jacquard
For the production of the frame, thick birch plywood, premium-category softwood timber, and other high-quality practical materials are used. The polyurethane pillow is made using special innovative technology. To give the products greater softness, padding polyester is used for comfortable rest. High-quality Sorel fillers are used as filler for the back cushion.

All models of recliners are manufactured taking into account the anatomical features of the human body, which in turn ensures uniform distribution of the load on the spine.

On the back of the chair, which has an anatomically correct shape, there is an area to support the spine. This design helps relax muscles if a person works in one position for a long time. A special roller reduces the load on the spinal column, maintaining the spine in an anatomically correct, even position.

The headrest of recliner chairs is adjustable in height, angle of inclination, and has a practical ergonomic shape, which reduces the load on the cervical vertebrae in a sitting position. If you wish, you can choose the optimal angle of inclination, taking into account what you plan to do - work, watch TV, read, just relax or unwind. When unfolded, the headrest functions as an orthopedic pillow.

Manufacturers offer various options for recliner chairs, so you can always choose a model that will harmoniously fit into the interior concept and room design. Armchairs with an advertiser mechanism are suitable for the home or modern office. Ergonomic shape, comfortable backrest and seat promote rest, relaxation, and comfortable work.

When choosing a model so that the design of the recliner chair fits in all positions, especially when disassembled, take into account the dimensions of your room or office. Recliner chairs are equipped with special mechanisms, which significantly increases the functionality of such furniture.

Top 5. Oto Lift Chair

Rating (2021): 4.69

Chair with vibration massage function The only recliner in the rating with a vibration massage option, approved by orthopedists.

• Characteristics

  Price: 54,900 rub.

• Country: Singapore
• Warranty: 1 year
• Dimensions (DxWxH): 110x80x80 cm
• Seat depth and width: 55x50 cm
• Upholstery: artificial leather
• Load: 120 kg

The massage recliner chair Oto Lift Chair from a Singaporean manufacturer is one of the best available for purchase in Moscow quite inexpensively. Initially it was developed for boarding houses, psychotherapeutic offices and hospitals. But over time, it began to be used at home. Particularly useful for people with limited mobility and the elderly, the “assisted rising” feature makes it easy to get up if you have joint problems or other mobility restrictions. A convenient one-touch control system and a remote control included allow you to adjust the tilt of the backrest and footrest without unnecessary manipulation. There is only one downside – there is no option to choose the shade of the chair and the upholstery. And not everyone likes black color.

Advantages and disadvantages

• Lifting assist function
• Beneficial vibration massage approved by orthopedists
• There is a remote control

• Only black shade
• Not suitable for large users

How to assemble and disassemble

The furniture comes with special instructions, following which allows you to correctly assemble the advertiser. To do this, it is important to adhere to certain actions:

1. ​The backrest is fixed to the frame or base with metal bolts.
2. ​Installation of a special control knob. She shows the correct assembly technique and checks the functionality of the furniture.
3. ​Placing the protective cover.
4. ​Covering the head space, armrests and the seat itself with soft comfortable pillows, thanks to Velcro and fasteners.

Disassembling the advertiser will not be difficult:

1. ​Remove pillows from furniture.
2. ​Remove protective covers, if included.
3. ​Turn the structure down.
4. ​Unscrew the bolts securing the frame with the seat.
5. ​Unfasten the pillows as necessary and replace their filling.

Before you begin assembling or disassembling the chair, you need to read in detail the instructions that are included when purchasing the furniture.

Top 4. Alba Electra Manzano

Rating (2021): 4.75

The most popular advertiser for beauty salons One of the first models on the Russian market that received responses on social networks from pedicure and eyelash extension specialists.

• Characteristics

  Price: 77,500 rub.

• Country: Italy (manufactured in Russia)
• Warranty: 1 year
• Dimensions (DxWxH): 102x97x107 cm
• Seat depth and width: 55x57 cm
• Upholstery: artificial leather
• Load: 150 kg

The stylish and comfortable Alba Electra electric recliner chair from the Italian brand deserves a place in the ranking of the best due to its quality proven over years of use. Buyers often mention the advertiser in discussions and note how much happier customers have become after its implementation. Maximum chair comfort is achieved using precise backrest settings, as well as soft AeroSoft filling. Highly durable artificial leather, created specifically for beauty salons, retains its appearance for years and does not wear off. More than 124 shades are available to order. And one of the main advantages, according to reviews from pedicure and eyelash extension specialists, is the absence of a twister. The chair stays in place well and does not fidget.

Advantages and disadvantages

• Precise tilt adjustments
• Lack of rotation mechanism
• Super durable leatherette for commercial use

• Wooden frame

Relax

In our country, orthopedic recliner chairs of the Relax brand are also produced; they are small in size, have a separate ottoman for the legs, for example, the Relax Ularia 7112L model has an adjustable headrest, the ability to rotate around itself, and leather upholstery. Operated by lever.

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Top 3. Boxberg Ashley Furniture

Rating (2021): 4.77

The best electric soft chair for the home. A reliable frame, balanced price, soft leather with a nubuck effect provide the best performance characteristics.

• Characteristics

  Price: 66,000 rub.

• Country: USA
• Warranty: 1 year
• Dimensions (DxWxH): 99x100x104 cm
• Seat depth and width: 52x42 cm
• Upholstery: nubuck effect fabric
• Load: 150 kg

The classic American power chair from Boxberg Ashley Furniture is a soft recliner that can withstand even large users. According to reviews, the chair turned out to be comfortable, stable and durable. The unique nubuck-like material does not stick to the skin and does not slip. Keeps you cool in summer and warm in winter. Convenient control of the electric lift is complemented by removable armrests. And the durable metal frame ensures a long service life. You can use the advertiser at home and in a beauty salon - for pedicures or eyelash extensions. In Moscow, you can order furniture with discounts of up to 50%. There is only one drawback - a limited range and the inability to choose a different material for upholstery.

Advantages and disadvantages

• Metal legs
• Suitable for home and salons

• Limited selection of shades and materials

Diana

The “Diana” design is also worthy of attention; it can be rotated 360°, the cladding option is combined, it is simple and reliable to operate.

Top 2. Relax Lux Electro

Rating (2021): 4.88

The most reliable compact advertiser with electric drive Metal frame, reliable electric drive, compact dimensions and minimalist office style.

• Characteristics

  Price: 89,000 rub.

• Country: South Korea
• Warranty: 1 year
• Dimensions (DxWxH): 93x89x103 cm
• Seat depth and width: 75x60 cm
• Upholstery: genuine leather
• Load: 150 kg

The South Korean brand presents one of the best electric chairs that you can buy in Moscow. Compared to similar models, Relax Lux Electro looks especially advantageous: analogues with a metal frame cost up to 300,000 rubles. The functionality here is not so diverse, but the manufacturer offers many additions to the advertiser. Including the installation of independent batteries that ensure that there is no need to connect to an outlet. Pleasant genuine leather, anatomical design and 360-degree rotation make the chair the best solution not only for relaxing in front of the TV, but also for work. Users confirm: the chair is very comfortable, reliable, and the electric motors work perfectly. Only the choice of colors is not very large - the only drawback of the product.

Advantages and disadvantages

• Comfortable anatomical design
• Suitable for work and leisure
• Neat assembly

• Few shades and materials to choose from

Wide selection at IKEA

The store's website contains photos of a recliner chair that meets the most demanding tastes.

IKEA chairs trimmed with textiles or genuine leather look decent and are well suited for the interior of a living room, study or office.

The high cost of the models is compensated by the best consumer qualities, allowing them to be used for comfortable work and good rest.

History of appearance

The first advertiser model appeared in 1928. The patent for her invention belongs to E. Knabusch and E. Schoemaker A.

The product was a familiar chair, but with a reclining back. A little later it was equipped with upholstery, armrests, footrest, headrest, and adjustment mechanisms.

Various specialists took part in its improvement: designers, engineers, doctors. As a result, the result exceeded our wildest expectations.

Armchairs of this type are deservedly very popular all over the world.